Thank you for your interest in advertising at Radio Toolbox. Radio Toolbox.com is a highly valuable website specifically targeted to radio enthusiasts and those with a desire to understand internet streaming technology. If you are already familiar with our advertising program and simply need to manage your campaign account simply login with the box on the right. However if you are not familiar with Radio Toolbox's Advertising program and are interested in learning more about how you can use our informative and helpful site to market your products and services, we invite your to continue reading on.

      Before we get into the details of how to advertise on Radio Toolbox let's give an example of what kind of traffic you might expect from us during your campaign. Traffic information is provided as of the writing of this document and is by no means to be used as an accurate accounting of our traffic. Traffic reports are available on request. In March of 2007 Radio Toolbox received 712,016 visits, served up 5,834,199 pages for a grand total of 7,709,693 hits. In October of 2007 we received 1,025,269 visits, served up 8,489,327 pages and received a grand total of 11,344,574 hits. Google advertising hits for the month of March 2007 (pre-empted advertising) saw 167,851 impressions, 2,145 clicks with a total click through rate of 1.28%. Google Adsense for October 2007 saw 233,104 impressions, 4,432 clicks with a total click through rate of 1.90%. Through Google Analytics March 2007 saw 90,775 Absolute Unique Visitors, during October 2007 this increased to 147,106 Absolute Unique Visitors. We feel these numbers show that there is a medium pace of growth for the 2007 year.

      We try to cater to all types of advertising and campaign size levels. If you are interested in advertising at Radio Toolbox then you have two different choices when it comes to how you want to execute your campaign. Which method you choose will be based on a variety of factors such as cost, demographic targeting or reach, guarantee of performance and/or accessibility, focus (whether you want your ads to be on our site or on a multitude of websites), and placement.

      The first program we offer is our in house advertising system. With this you get total control over where your advertisements will be located, how often they appear on our website as well as the length the campaign runs for. At this time our in house program does not utilize CPM or CTR's. The in house advertising program works on a ad buyout for a given period of time without regard to traffic. The reason why we do not do CPM or CTR's in house is due to the fact that our second class program handles this type of ad buyout. Our in house advertising system is a first class position which guarantees that you are getting solid positioning regardless of the traffic of the website and the size of your campaign. Also with this program we can specifically work with you on locations on the site that will be beneficial and possibly ad new locations based on the needs of your campaign. Pricing is determined on your level of commitment to Radio Toolbox with lower commitment levels typically costing more then longer term commitment levels. Demand is another factor as well as our cost of doing business, therefore rates can change at any interval but we will honor pricing commitment contracts until they come to term. Our ad rate card is currently not published but is available on request. This service requires that you have a forum user account and the ability to process payments through Paypal. Paypal accepts most major credit cards so it is not required that you have a Paypal account. If you are interested in this type of campaign, please do not hesitate to contact us with your campaign needs and ideas.

     The second program we offer is under the Google Adsense system. This system would be regulated under the terms of your AdWords account. Using this system is free and you will engage in a bidding war with other interested parties. You have more control over how much your campaign will cost and in general the campaign *may* be less expensive. Another advantage of this system is that you can spread your campaign out across multiple sites. The dynamic nature of this system can drive your costs up or down depending on how many people are trying to use our website for advertising and based on the premiums placed on those spaces or keywords. While it may be less expensive to advertise on our network this way it can also be less stable and you will have no guarantee to any particular placement on our website. The Adsense system will pick placement based on where your campaign cost targets in comparison to other users of the system. Quite a few of our advertisers are happy with advertising this way and it gives them alot of flexibility to start and stop campaigns on our website based on their financial situation. Probably the biggest disadvantage when compared to our first program is that in the event that we sell out of space on our first class system, then there will be no availability on our site for adwords users. Up until December 2007 we have never sold out of space completely removing Adsense so this situation is very rare. If you are interested in advertising on our website with this option then please click the Google AdWords and familiarize yourself with the program and its rules.

      We are an equal opportunity publisher, however we reserve the right to remove or deny any campaign we feel is not in the interest of the community or our website and brand name or is competitive to our products or services. We thank you for visiting Radio Toolbox and if there is anything we can do for you then please do not hesitate to contact us with your questions, suggestions or comments.