Listener Conversion Ratio

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riptag100
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Joined: Wed Mar 11, 2009 5:57 pm

Listener Conversion Ratio

Post by riptag100 »

Hi, can anyone explain what listener conversion ratio means?
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Jay
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Re: Listener Conversion Ratio

Post by Jay »

Literally it is the sum of all listeners counts over the coarse of a the period divided by the average which is then divided by the change in listener-ship. What it tells you is how high your turn over is. So a busy stations with lots of change in peaks will have a higher turn over of listeners. This is all fancy guesswork since Radio Toolbox may not have detailed stats about your actual listeners.
- Jay
riptag100
Posts: 3
Joined: Wed Mar 11, 2009 5:57 pm

Re: Listener Conversion Ratio

Post by riptag100 »

Jay wrote:Literally it is the sum of all listeners counts over the coarse of a the period divided by the average which is then divided by the change in listener-ship. What it tells you is how high your turn over is. So a busy stations with lots of change in peaks will have a higher turn over of listeners. This is all fancy guesswork since Radio Toolbox may not have detailed stats about your actual listeners.
Thanks Jay, explanation understood
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